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The Epsilon unit of Alliance Data Systems said Monday it had decided to obtain Aspen advertising Services, the largest privately held marketing services agency in the USA, for at least 345 million.Epsilon may be the industry’s top marketing services business, with a extensive array of data-driven, multi channel advertising solutions which leverage consumer insight into help manufacturers calibrate their relationships with customers. Services include strategic consulting, acquisition and customer database technologies, loyalty management, proprietary data, predictive modeling and a complete variety of direct and digital service solutions, including creative, interactive website designing, email setup, search engine optimization and direct mail generation. Additionally, Epsilon is the planet’s largest permission-based email marketer.Under the terms of the brand new multiyear agreement, Aspen Marketing Services will offer strategic, creative and CRM services for its JLR International after-sales Division, which targets continuing owner relations after first vehicle purchase. Aspen Marketing Services is a leading international advertising and marketing services agency with offices and resources around the globe. A division of Epsilon, Aspen builds long term relationships with customers, and many of which can be from the Fortune 100. Clients gain from Aspen’s comprehensive portfolio of in house advertising and marketing skills, such as direct marketing, digital marketing, experiential and event marketing, online and offline word of mouth, Hispanic promotion and advanced analytics.

http://www.seoaspen.com

The company provides integrated marketing services with particular expertise in helping the telecommunications and automotive industries. Aspen Marketing Services blends strategic planning, public relations, and new promotion, as well as event and direct marketing, to present customers in a vast assortment of industries unified marketing for results. Its digital marketing and advertising capabilities utilize web site design, e mail marketing, database processing, and internet loyalty promoting services.tyTwist makes it possible for businesses to advertise directly to subscribers within a specific geographical market through email when receiving real-time tracking on open and click-through rates. Besides its ease of use, our clients have seen major sales increases while lowering costs per acquisition.” Aspen Marketing Services is a recognized pioneer in providing marketing agency solutions, with profound expertise and heritage in the telecommunications and automotive businesses. The new agency stage, in conjunction with Epsilon’s existing service supplies, will enhance Epsilon’s core capacities and strengthen its competitive gain.

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